http://www.business-standard.com/common/news_article.php?leftnm=lmnu7&subLeft=2&autono=315919&tab=r
So the Indian beer market was swamped with the cheap stuff from InBev and AB, and now the good breweries are wondering if they will have a chance to move in on the growing market before the drinkers begin to cling to their water beer. I think the Indians between the ages of 25-35 will have the sense to try the new beer. Since Indian food as a wide range of flavors I would think microbrews would be great with the food. This comes just months after the Brewer’s Association pushed a line of American Microbrews into China. The US microbrews should be looking to their great association for the same support to move into the Indian market. India has far more profit potential than China since it is a capitalist society and the money may leave its shores. Come on guys.
Another thing is maybe we could get some of the Indians to realize the great selling potential of hops and barley and start cultivating and understanding those products and markets maybe then we could keep the price of these key ingredients from rising so fast, now that our new beer nuts across the sea have found the light.
